• The Netherlands
  • Lay’s Whiskey Cocktail – Kinda Meh, Kinda OK


    This flavor didn’t win the Maak de Smaak contest, but it was probably a tiny bit better than the winner. I kind of like the Whiskey Cocktail sauce, but I woudn’t say it tastes amazing on chips. The best part about the product was the smell. Lovely. Unfortunately, you can’t do much with that (unless you’re using your potato chip bag as an oxygen mask).

    The taste was… ummm… tomato-ish. That wasn’t the best tomato though. A Dutch one, I guess (they taste like cardboard). There was a hint of an onion too.

    Bought and eaten in Amsterdam, the Netherlands.

    My rating: 6/10.

  • The Netherlands
  • Lay’s Papatje Joppie – Dutch Cuisine in a Bag


    I had no idea what Joppiesaus was when I grabbed my first bag of Joppie flavored Lay’s. “Joppiesaus is a Dutch snack sauce. It is a cold, yellow sauce available in fast food restaurants throughout the Netherlands and Belgium. The sauce is usually consumed with fries, or other fast food snacks such as kroket or hamburger. Joppiesaus is based on vegetable oil, water and an emulsifier. It also contains onion and curry powder. The original recipe is kept a secret, but on the web one can find recipes that approach the original taste very well.” That should give you an idea.

    It was love at first bite! Unfortunately, like with many things, my enthusiasm didn’t last very long. I still think they’re yum, but I’m just not that big of a fan anymore. I’m glad they added the crinkle cut version. Btw, Belgian Pickle flavored Lay’s taste almost exactly the same. Strange.

    Bought and eaten on numerous occasions in Amsterdam, the Netherlands.

    My rating: 7.5/10.

  • The Netherlands
  • Lay’s Spicy Reggae Chicken – Thank You, But No, Thank You


    I expected so much more after seeing the commercial. It’s hard to believe that this unimpressive flavor won the Maak de Smaak competition (Dutch equivalent of the American Do Us a Flavor). But to be honest, other flavors – Aioli e Aglio and Whiskey Cocktail – didn’t seem particularly impressive either. Whiskey Cocktail was slightly better and, unfortunately, I haven’t tried the Aioli e Aglio flavor – such a pity!

    I even bought the Lay’s Spicy Reggae Chicken TWICE to make 100% sure there’s nothing special about them. These are the kind of chips I’d buy for my party when I don’t want to be tempted to eat all the snacks. They’re not THAT bad, so nobody’s going to complain. They’re simply boring. And my husband agrees with me.

    Bought and eaten in Amsterdam, the Netherlands.

    My rating: 5.5/10.

  • Belgium
  • Lay’s Bicky Crisp – Just Go and Eat a Burger


    As far as my knowledge goes, the Bicky Burger is an award winning Belgian burger. It can be found in fry shops in Belgium, some Dutch ones have it too. Basically, it’s just a burger topped with fried onion, pickles, the yellow Bicky Dressing, the Red Bicky Ketchup and the brown Bicky Hot Sauce, but the interesting thing is that it is… deep fried. Not the entire burger, just the meat. I believe it’s a mixture of beef, chicken, pork, and horse meat (or, let’s be realistic, whatever meat leftovers they have that day).

    I’ve never tried the actual burger, but the chips seem to be an another one of the unimpressive attempts to make chips taste like a burger. The chips always end up tasting like burger seasoning. My verdict: the chips are OK, butI won’t be buying them again. I’d love to try the real thing though.

    Bought on the road in Belgium.

    My rating: 6/10.